Blog | LONDONmiddlebury | Marketing + Branding | Burlington, VT

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The Power of Thought Leadership

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How These Brands Thought Outside the Box to Win Consumers’ Hearts

Light blue Volkswagen bus driving down the road.

Make the Transactional Fun: How Volkswagen Uses Joy to Drive Brand Loyalty

Vermont Real Estate Company sign on a grassy landscape in front of a bridge.

Building a Digital Marketing Ecosystem for Vermont Real Estate Company

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Finding the Right Home for Your Digital Ads

‘Trust is Your Currency’: Applying a Lesson from Survivor to Your Marketing Strategy

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Our Top 5 Social Media Schedulers + Choosing the Right One for Your Business

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From Indifferent Dawdler to Zealous Nut: Guiding Your Audience to Adoption

A Poppi and Olipop "cheers-ing"

Poppi vs. Olipop: Two Similar Products, Two Different Marketing Strategies

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From Gen X to Gen Alpha: The Timeless Power of Ambi-Messaging

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The “Oops” Email: When Mistakes Become Marketing Gold

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The Super Bowl Ad Phenomenon

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How to Expand Your LinkedIn Reach

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Amplifying The Body Lab’s Brand Through an Impactful Digital Presence

What’s the Obsession with Spotify Wrapped?

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Hershey Kisses: The Marketing Staple of the Holiday Season

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Search Engine Optimization: How Will AI-Generated Content Rank Differently?

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Bringing Sports Fan Data to Life with Playfly Sports

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The History + Strategy Behind the Veteran Discount

Pumpkins lined up in the Winooski traffic circle

Halloween Marketing: How These 3 Brands are Reaching New Audiences this Spooky Season

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The Importance of Design Accessibility

Walking Through History: Designing Vergennes Partnership’s Signature Walking Tour

Somerset West Community Health Centre: Better Serving a Vulnerable Community

Special Olympics Vermont: A Powerful Website to Match Powerful Work

Capturing Magic with Inclusive Arts Vermont

Constructing a Marketing Strategy to Inspire Voters

The Maa Trust: Developing Websites from Across the Globe

MMR Research Associates: From Project to Partnership

Rebranding Beyond Borders with Tandem Workforce Collaborative

Uncovering Hidden Gems with Email Marketing for Prospector

Vermont Parks Forever: How a Marketing Plan Grew Event Excitement

Rock Point: Redefining a Local Narrative

Bringing Tourists to Addison County with an Effective Marketing Campaign

Turning Goals Into Action with InLight Leadership Group

Addison Housing Works: Rebranding to Better Represent the Organization

The Astra Foundation: 3 Powerful Missions, 1 Navigable Website

Sparrow Art Supply: Leading Event Attendees to a New Nest

Providing the Right Tools for Growth

Arrow in the middle of a target, hitting the bullseye.

Adapting Digital Marketing Strategies in the Age of Increased Privacy

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B2B vs. B2C: Navigating the Two Worlds of Marketing

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A Refreshing Case Study in Marketing Messaging

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Deinfluencing and the Importance of Authenticity in Influencer Marketing

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How to Plan Your Black Friday Marketing Strategy

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The Most Nostalgic Back-to-School Products, Generation to Generation

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What is Wix Studio?

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How Kamala Harris’ PR Team is Invigorating Gen Z Voters

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Fuel Your 2025 Success: The Marketer's Mid-Year Strategy Roadmap

An Olympic event playing on the office TV.

The Business, History, and Design Behind the Olympic Brand

LONDONmiddlebury owners Matt and Ashley at a Mets game

Moment Marketing: How These Brands Caught Lightning in a Bottle

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The Importance of Strong Branding + Our Branding Process

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The Power of Packaging

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Cascading Content: How to Create a Ripple Across Multiple Platforms

Pride: Why You Should Focus on Inclusivity All Year Round

Man fishes off a dock overlooking Lake Champlain with an American flag on his right.

Obligatory Holiday Posting: To Post, or Not to Post?

Updates to the Wix Editor: A New Experience for Website Users

AP Stylebook Changes and How They Impact the Way You Write

We're Officially WBENC-Certified!

Celebrating a Decade of Passion, Partnership, and Progress: LONDONmiddlebury's 10-Year Journey

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Why You Should Refer to Analytics as 'Data Stories'

The Evolution + Design of the Annual Kentucky Derby Logos

A total solar eclipse

The Path of Totality: How Brands are Taking Advantage of the Solar Eclipse

Two kiwi strawberry Sparking Ice drinks lay on a white table with two strawberries next to them.

These Brands Picked a Side, and So Should Yours

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April Showers Bring Instagram and Facebook Shop Changes

Expand Your Horizons: The Overlooked Value of Attending Conferences Outside Your Industry

A mousepad with the words "Thinkers and Doers" written on the top

'Thinkers + Doers': Our Approach and Mentality

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The Rise and Fall of the Stanley Cup

Fans at a New York Giants game.

The Top 5 Super Bowl Commercials of All Time

Peach fuzz within a white frame with a peachy background

Where Will We See Pantone’s ‘Color of the Year’ in 2024?

An abstract, colorful painting against a gray brick wall.

What We're 'In Pursuit Of' in 2024

Home Alone playing on a laptop in front of a Christmas tree

What Makes a Holiday Movie a Classic?

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Why 2024 is the Year to Start Your Email Marketing

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The Importance of a Thank You Page

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How Value Exchanges Grow Your Contact Database

A person with painted nails holding several shopping bags.

Did Online Shopping Ruin Black Friday?

An overhead shot of someone working on a laptop, with a camera on a tripod and a coffee.

Bingo! How to Create Original Content for Social Media

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How to Use AI as a Flint for Content Writing

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The Secret to Choosing the Best Email Marketing Platform

Pumpkin Spice Latte in front of Starbucks building.

Can the Pumpkin Spice Latte be Topped?

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How to Use Buyer Personas

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Creating Buyer Personas for Your B2C Company

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Creating Buyer Personas for Your B2B Business

Meet Your Ideal Customers: The Ultimate Guide to Creating Buyer Personas

Three pairs of Barbie shoes, two pink and one silver. A Barbie's legs are places in the silver shoes in the center.

'Barbie' Takes Marketing Out-of-the-Box

Our Website Design + Development Process

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Wix Dynamic Databases: Save Time and Avoid Complications

The Digital Marketing Ecosystem

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How to Choose the Right Content Management System for You

Email marketing

The Power of Email Marketing

How to Batch Content

Why Check-ins are Part of our Culture