A powerful website platform is essential for organizing and presenting all your valuable content in one easily navigable hub where your audience can find exactly what they need.
Bringing the website up-to-date
The Maa Trust is an NGO working with community-owned conservancies in the Maasai Mara, Kenya. A permanent presence in remote Kenya, The Maa Trust empowers local people by promoting small business startups, micro finance programs, education, and construction projects. The organization’s most successful social enterprise programs allow Maasai women to make their own money and to invest in their family’s development.
The Maa Trust approached LONDONmiddlebury to help expand their digital reach. We started by managing the nonprofit’s existing WordPress-based website and Google Ad grant for their Maa Beadwork initiative. Shortly thereafter, we began discussions of a website overhaul for their existing website, which was out-of-date and vulnerable.
Traveling to Kenya for the discovery process
We packed our bags and flew to Kenya to meet with The Maa Trust. It all started with a discovery process where we mapped the website content that needed to be prioritized, learned about the different audiences visiting the site, and got a feel for the story we needed to tell.
This discovery process helped us decide to move The Maa Trust’s website to a platform much better suited for them, Wix. Wix opens up the doors for opportunities in terms of website design, making the Trust’s website dynamic and exciting visually while being navigable and importantly, mobile friendly. During its creation, we made sure the website focused on the hark word that’s always to be done. ‘Emaendaleo Tenkaraki Ing’uesi’, Swahili for ‘Development because of wildlife,’ runs through the narrative, educating donors and partner organizations on the three pillars of the organization: sustainable livelihoods, education and skills, water and health.
Impact: a powerful and easy-to-update Wix site
With our guidance, The Maa Trust team now manages updates to the website from their remote headquarters, adding reports, creating blog posts, and updating projects. The new platform makes this process easy, giving them more time to focus on their important work with the community. The Maa Trust team is thrilled with their new online presence and are getting rave reviews from around the globe. LONDONmiddlebury maintains an advisory role with the Trust’s communications team and went on to develop a new ecommerce website for the Maa Beadwork initiative. We also have an ongoing role helping The Maa Trust with banking integrations to streamline the donor process, email automations, and newsletters as needed.