'Thinkers and Doers': Our Approach and Mentality

At LONDONmiddlebury, we are proud to be both thinkers and doers. Our multidisciplinary team brings together strategic marketing minds and creative execution talents.

When we first launched in 2014, we positioned ourselves solely as marketing strategists - developing campaign plans, analyzing metrics, establishing messaging, and guiding big-picture approaches. The "doing" was left to outside partners.

Quickly, we realized the importance of linking strategy and execution under one roof. We expanded our capabilities to become full-service— handling everything from branding to web design to digital ads in-house— to “do” the tactics outlined in our strategies. Here’s why.

This evolution allows us to provide clients with seamless integration of strategic thinking and tactical execution. Our team develops innovative marketing campaigns specific to our clients AND activates them with flair. We establish positioning AND express it creatively across channels. We analyze results AND rapidly optimize based on data-driven insights.

Rather than manage separate vendors for strategy, website management, graphic design, and copywriting, our full-service approach efficiently coordinates everything under one roof. With LONDONmiddlebury, clients don’t need an initiative already mapped out, only a goal in mind. We then develop an integrated strategy to achieve that goal, followed by swift activation across platforms. This fusion of advisory and execution allows rapid implementation, nimble adjustments, and clarity from conception to completion. 

We are fully invested from strategy to execution and measurement. When we run an ad campaign and have control of the design, delivery, and destination, we can optimize each step of the customer journey. 

This approach yields faster, higher quality, and more complete marketing deliverables. 

But “thinkers and doers” has a deeper meaning for us. Our team doesn’t consist of those who ‘think’ and those who ‘do.’ At LONDONmiddlebury, every team member is a thinker AND a doer. We infuse critical thinking and thoughtful execution into everything we do.

Whether designing an ad, developing a marketing campaign, or any project in between, our team treats it with the same thinking and doing standards. We strategize to shape innovative, results-driven plans. We execute to bring those plans to life with artistry and precision; every individual leverages diverse expertise to deliver marketing results from conception to completion.

Why is a thinker and doer mentality so important to us? Because it helps us:

It’s easy to make assumptions and decisions that align with what our clients want to be true. Our third party perspective allows us to rationally assess all information. 

By critically analyzing marketing tasks, campaigns, messaging, and budgets, we can identify potential weaknesses, risks, or problems before launching.

Let’s face it, pivots happen. Whether a timeline is shortened or leadership decides to promote a new initiative, we need to be able and ready to adapt. Our thinker and doer mindset facilitates adaptation, adjusting our tactics and understanding how it will impact our strategy, even amidst uncertainty.

At its core, thinking and doing leads to improved, thoughtful ideation and decision-making. Though difficult, confronting assumptions and flaws produces better strategies, messaging, and design. This ultimately drives more resonant marketing and optimal results.

Everyone at LONDONmiddlebury thinks critically, challenging assumptions to create a better strategy. And everyone rolls up their sleeves to actively do, executing the tactics necessary to deliver on your marketing strategy. It is this combination of reasoned strategy and accountable delivery that enables our adaptive, results-driven marketing success. Our clients benefit from an end-to-end partnership powered by critical examination and unified execution.