Email marketing is an essential part of your marketing strategy. If your business or organization isn’t using it to its full potential, 2024 is your year. Channel the power of email marketing to grow your influence among customers and prospects.
Not sure how to get started? Download our Email Marketing Kickstart Guide to create your own strategy. There, you’ll figure out which types of emails you should send, the steps for creating an email plan, and how to measure their success.
Still not convinced? Here’s why you should take the initiative:
People use their email more than you think. By the end of 2026, the number of global active email users is projected to go over 4.7 billion. Although you can’t reach every single one of those users, your contact database is made of people who care about your business or organization. Whether they’re recurring clients or prospective customers, they’re in your contact database because they have a stake in your business or organization.
Marketers find that email is one of the most effective marketing channels, with 79% of them putting it in their top three. And they’re right. On average, companies in the United States make $36 for every dollar they spend on email marketing.
Social media is a great way to get your content in front of eyes that may not have seen it otherwise. It’s a mode to familiarize people with your business or organization. That said, social media can be unreliable. You never know when the popularity of a platform will tank, saying goodbye to the audience you build there.
With your own contact database, you don’t need to have all your eggs in one basket. Instead, your email marketing will address your specific audience, and you have complete control over it.
One of the best ways to build your contact database is through in-person networking events or conferences. When you receive a business card, you aren’t ensuring a follow on Instagram. You are able to add that person to your contact database, putting the work on you instead of them.
If you aren’t nurturing your relationships with customers and prospects, your competitor is. Email is the strongest way to be top-of-mind with your audience because your message goes directly to their inbox. Readers don’t have to go out of their way to engage with your content. Instead, you’re sending it directly to a place they already are.
With contact segmentation, you can tailor your messaging to specific audiences. If a potential customer shows interest in your business or organization, it’s up to you to create content that speaks to them. With automations, you can nurture this relationship with emails, triggering them to send from a customer or prospect completing a specific action.
In the buyer’s journey, email nurturing comes in during the consideration stage. That means there’s just one stage left, the decision. With effective emails, you can lead customers to the decision stage, choosing your business or organization over another option.
There’s no better time like the present to maximize your email marketing! With high returns on investment, ownership over your audience, and opportunities to nurture relationships, email should be a foundational part of your 2024 marketing strategy. Download our free Email Marketing Kickstart Guide to get started on your journey.
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