A strong, valuable organization deserves a highly-functional and beautiful website to match. How do you tell a powerful brand story while keeping your website informational and accessible?
Telling the brand story through its website
Special Olympics Vermont is a 501(c)(3) that fosters the inclusion and acceptance of people with intellectual disabilities through the power of the sport. Founded in 1971, Special Olympics Vermont serves 2,000 athletes across the state. The organization was looking for a new website that was easier to navigate while speaking to its unique audiences. The new website needed to tell the brand story while still providing relevant and valuable information to athletes, coaches, volunteers, and donors.
Streamlining website navigation on both sides of the interface
We developed the new Special Olympics Vermont website on the content management system Wix. Using Wix’s dynamic databases and other elements of the powerful interface, we incorporated systems to easily add and update events, automate event registration communications, create a resource library, simplify routine updates to the site, and integrate with existing tools and workflows.
Because the website had to speak to so many different audiences— athletes, coaches, volunteers, and donors— we needed to make it navigable for each group. We implemented a clear menu across the top of the website where individuals could easily find the information they’re looking for. From there, they can also explore the streamlined events calendar, event registration, and the interactive program map. The added blog engine allowed the team at Special Olympics Vermont to share their expertise through valuable resources for each of their unique audiences. In the volunteer section, we added an element for the SOVT team to post current opportunities to streamline the registration process. In turn, this also makes it easier for volunteers to know which events need their assistance.
Impact: a navigable website for unique audiences
This new interface allowed website users to more easily find the content they were looking for. Athletes, coaches, volunteers, and donors can search through the sections of the website that answered their questions and specific needs. Beyond the user experience, the staff experience vastly improved. Following training by our team, Special Olympics Vermont team members are fully enabled to maintain and expand the website.