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Fans observing a Savannah Bananas game in New York

No Budget? No Problem. How a Baseball Team Got in Front of the Right Audience with Zero Marketing Spend

What We Ask Before Recommending a New Tool

Your Mid-Year Marketing Strategy Check-In

Making Your Content Stand Out in the Age of AI

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The 90 Days Nobody Sees: Why Most B2B Webinars Fail Before They Start

Paper movie tickets scattered on a blue background

How “The Drama” is Stirring Up, Well, Drama with a Clever Marketing Strategy

Pie chart and graph sharing data on a tablet

How to Define Success for Your Marketing Campaign

Person holding a Diet Coke in front of a refrigerator full of them.

Diet Coke: The Power of Reputation

The Value of Taking a Victory Lap

Psychology Mapping: How to Become a Consumer Whisperer

A focus group discussion

The Importance of User-Centered Design

An overhead shot of a team collaborating on a strategy

Marketing Trends We’re Leaving in 2025

Corporate Social Responsibility (CSR) and Why It Matters

Why Mobile Optimized Website Matter

Person's hand looking at VHS tapes.

Product Placement + The Power of Touchpoints

The Relationship Between Marketing and Branding

Kelly and Ashley laughing at the table

Humor in Marketing: The Importance of Authentic + Consistent Messaging

Jeans in multiple different washes hanging on a rack.

How a Celebrity Endorsement Can Benefit—or Damage—Your Brand's Reputation

Sticky notes on a table

Projected Marketing Budget Growth for B2B Businesses in 2026 | Budget Season Reality Check

An iced coffee and a cold brew sitting next to each other on a picnic table

How to Create a Brand Story that Resonates

Person on phone with Instagram open.

How Instagram’s New Google Ranking May Impact Your Content Strategy

A collage of three Canva billboards

How Canva Took Creativity to the Next Level with its Latest OOH Campaign

Two women reading a canned beverage.

Marketing in 2025: When Easing Anxiety Becomes A Brand Priority

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How to Optimize Your Google Search Ads

A Lookback on the History of the ‘Google’ Logo

Scrolling through Aqua ViTea's Instagram

From Small-Batch to Big-Brand: Lessons from a Bootstrap Beverage Company

The Power of Thought Leadership

A collage of images: a plate of spaghetti, a group of runners about to start a race, and a dog playing with a rope chew toy.

How These Brands Thought Outside the Box to Win Consumers’ Hearts

Light blue Volkswagen bus driving down the road.

Make the Transactional Fun: How Volkswagen Uses Joy to Drive Brand Loyalty

Person scrolling on Instagram comes across a recipe. Ingredients in the background to make said recipe.

Finding the Right Home for Your Digital Ads

Person writing down social media ideas while browsing through Instagram.

Our Top 5 Social Media Schedulers + Choosing the Right One for Your Business

Three women enjoying ice cream cones while taking a selfie.

From Indifferent Dawdler to Zealous Nut: Guiding Your Audience to Adoption

A Poppi and Olipop "cheers-ing"

Poppi vs. Olipop: Two Similar Products, Two Different Marketing Strategies

Stack of hands, from an older generation to the younger

From Gen X to Gen Alpha: The Timeless Power of Ambi-Messaging

Person typing on a computer

The “Oops” Email: When Mistakes Become Marketing Gold

Matt and Ashley in front of a large sign reading GIANTS.

The Super Bowl Ad Phenomenon

What’s the Obsession with Spotify Wrapped?

A stack of peanut butter Kiss cookies

Hershey Kisses: The Marketing Staple of the Holiday Season

Fingers typing on a Mac keyboard

Search Engine Optimization: How Will AI-Generated Content Rank Differently?

American flag blowing in the blue sky

The History + Strategy Behind the Veteran Discount

Pumpkins lined up in the Winooski traffic circle

Halloween Marketing: How These 3 Brands are Reaching New Audiences this Spooky Season

Team member looking at the English and French version of a diabetes food guide.

The Importance of Design Accessibility

Arrow in the middle of a target, hitting the bullseye.

Adapting Digital Marketing Strategies in the Age of Increased Privacy

An overhead shot of four people collaborating at a table.

B2B vs. B2C: Navigating the Two Worlds of Marketing

Lemonade stand on a warm summer day.

A Refreshing Case Study in Marketing Messaging

Person scrolling through Instagram with a cup of coffee on the table next to the phone.

Deinfluencing and the Importance of Authenticity in Influencer Marketing

Person walking through a shopping mall, carrying multiple shopping bags.

How to Plan Your Black Friday Marketing Strategy

Back of a school bus

The Most Nostalgic Back-to-School Products, Generation to Generation

Person editing a website in Wix

What is Wix Studio?

A pile of red, white, and blue pins with "Vote" written on them.

How Kamala Harris’ PR Team is Invigorating Gen Z Voters

4 red tacks stuck in different locations on a map, signifying a journey with specific stops.

Fuel Your 2025 Success: The Marketer's Mid-Year Strategy Roadmap

An Olympic event playing on the office TV.

The Business, History, and Design Behind the Olympic Brand

LONDONmiddlebury owners Matt and Ashley at a Mets game

Moment Marketing: How These Brands Caught Lightning in a Bottle

The word "Branding" spelled out in Scrabble letters

The Importance of Strong Branding + Our Branding Process

A man and a woman look at a product in the grocery aisle.

The Power of Packaging

Waterfall cascading down mossy rocks

Cascading Content: How to Create a Ripple Across Multiple Platforms

Pride: Why You Should Focus on Inclusivity All Year Round

Man fishes off a dock overlooking Lake Champlain with an American flag on his right.

Obligatory Holiday Posting: To Post, or Not to Post?

Updates to the Wix Editor: A New Experience for Website Users

AP Stylebook Changes and How They Impact the Way You Write

We're Officially WBENC-Certified!

Celebrating a Decade of Passion, Partnership, and Progress: LONDONmiddlebury's 10-Year Journey

Woman looking at a graph on the screen in front of her.

Why You Should Refer to Analytics as 'Data Stories'

The Evolution + Design of the Annual Kentucky Derby Logos

A total solar eclipse

The Path of Totality: How Brands are Taking Advantage of the Solar Eclipse

Two kiwi strawberry Sparking Ice drinks lay on a white table with two strawberries next to them.

These Brands Picked a Side, and So Should Yours

Instagram shop open on an iPhone, in front of a leafy plant and a brick wall.

April Showers Bring Instagram and Facebook Shop Changes

Expand Your Horizons: The Overlooked Value of Attending Conferences Outside Your Industry

A mousepad with the words "Thinkers and Doers" written on the top

'Thinkers + Doers': Our Approach and Mentality

Cooper holding a Stanley, Hydro Flask, Yeti, and Nalgene water bottle.

The Rise and Fall of the Stanley Cup

Fans at a New York Giants game.

The Top 5 Super Bowl Commercials of All Time

Peach fuzz within a white frame with a peachy background

Where Will We See Pantone’s ‘Color of the Year’ in 2024?

An abstract, colorful painting against a gray brick wall.

What We're 'In Pursuit Of' in 2024

Home Alone playing on a laptop in front of a Christmas tree

What Makes a Holiday Movie a Classic?

Two team members looking at email templates

Why 2024 is the Year to Start Your Email Marketing

Slips of paper that say "thank you" in different languages

The Importance of a Thank You Page

A person with painted nails holding several shopping bags.

Did Online Shopping Ruin Black Friday?

An overhead shot of someone working on a laptop, with a camera on a tripod and a coffee.

Bingo! How to Create Original Content for Social Media

One match lighting 10 other matches, lined in a row.

How to Use AI as a Flint for Content Writing

A brown envelope with a "1" in the top right corner to signify a new email.

The Secret to Choosing the Best Email Marketing Platform

Pumpkin Spice Latte in front of Starbucks building.

Can the Pumpkin Spice Latte be Topped?

A chess board with a spotlight highlighting one piece in the middle.

How to Use Buyer Personas

A group of people working together in front of a laptop.

Creating Buyer Personas for Your B2B Business

Meet Your Ideal Customers: The Ultimate Guide to Creating Buyer Personas

Three pairs of Barbie shoes, two pink and one silver. A Barbie's legs are places in the silver shoes in the center.

'Barbie' Takes Marketing Out-of-the-Box

Our Website Design + Development Process

Papers organized with a color coded system, representing Wix's organization when it comes to dynamic databases.

Wix Dynamic Databases: Save Time and Avoid Complications

The Digital Marketing Ecosystem

Email marketing

The Power of Email Marketing

Why Check-ins are Part of our Culture