JULY 2025 NEWSLETTER

Say hello to our newest team member!

This month, we welcomed our new Marketing Assistant, Annagrace! She came to LONDONmiddlebury after working as the Committee Assistant to the House Commerce and Economic Development Committee in the Vermont legislature last session. Annagrace joins the team with strong skills in search engine optimization, data analysis, and keyword research. She's already been a huge support in these areas and beyond. Welcome, Annagrace!

Supporting Vermont creatives with the Grand Point Foundation. 

We're thrilled to share that we're supporting Vermont's Rising Creatives Workshop, led by the Grand Point Foundation! This small group workshop with Grace Potter and Senator Rocket is meant to uplift and inspire Vermonters to take their passion for music, film, or storytelling to the next level. As storytellers who work with storytellers, we're ecstatic to be a part of the team making this happen. Interested? The application deadline is August 3.

Shoutout to Rocket and Eat Vermont for connecting us with this opportunity to support Vermont creatives. It's been great collaborating with him to support Main Street businesses in Winooski during construction, and we can't wait to work with him more in the future.

Project Spotlight: Website development to suppport community broadband expansion

We're so excited to share our latest website project with Maple Broadband, a municipal not-for-profit fiber internet provider serving Addison County, Vermont. We've been working with the organization on all of its marketing efforts for a little over a year, supporting its goals to bring high-speed, reliable internet to unserved and underserved communities. It's so rewarding to see this gorgeous website in its entirety. Thank you to Executive Director Ellie de Villiers, the Maple Broadband board, and all other stakeholders for being a fantastic team to work with!

Build a brand story that matters to your audience.

Think about the last brand you felt truly loyal to. Was it really about the product, or something deeper? In our recent blog, we explore how Chobani's pursuit of authenticity, TOMS' mission-driven approach, and Patagonia's environmental activism created successful businesses built on more than just great products. Plus, you’ll get actionable tips to craft your own compelling brand narrative.

Big news for your Instagram content strategy!

Since July 10, Instagram posts from business and professional accounts are now showing up in Google search results. This isn’t just another update—it’s a game changer for how you approach content creation. Your Instagram posts now have longer-term discoverability beyond users scrolling in their feed. Continue reading about this update and how to optimize your Instagram posts for SEO in our latest digest.

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