We have so much to celebrate and be grateful for this year. In 2025, we celebrated our 11 year anniversary, added new team members, contributed to local organizations, and worked on so many exciting projects. Thank you to everyone who has made the year so special. We hope you have a wonderful holiday season, and we can't wait to see you in 2026!
Wrapping up the year in Addison County
The latest Addison County Chamber mixer at Strong House Inn in Vergennes was the perfect way to put a bow on this incredible year! Beyond the great conversations, we were so excited to contribute toys and gifts for HOPE's free holiday shop. This shop is completely stocked by the community and allows families in need to choose gifts for their kids at no cost.
Addison County folks: HOPE is still accepting donations for the holiday shop. Want to donate? All you have to do is bring a new, unwrapped gift to a drop-off location. Find the one closest to you in the link below.
"LONDONmiddlebury helped us navigate not only the more complicated administrative aspects like influencer agreements, itineraries and timelines, and complicated project management, but they also helped us craft realistic and authentic messaging to communicate the heart of Vermont cheese in a meaningful way."
—Haley Elkins, Executive Director at the Vermont Cheese Council
Working with influencers to expand Vermont Cheese Council's reach
There are three essential considerations to every influencer collaboration: campaign and audience alignment, authentic storytelling, and targeted content creation. When the Vermont Cheese Council came to us to build a tailored approach to influencers, we knew these factors had to be at the forefront. Learn how we worked with three diverse content creators to capture their unique experiences with the Vermont Cheese Council and conveyed the excitement to our target audience in the case study below.
Corporate social responsibility (CSR) and why it matters
What draws you to the brands you love? For many, it's the authentic, human side some companies share. Corporate authenticity has become the norm as the role of social responsibility, backing up their values with meaningful action. Learn how three brands have moved the dial on CSR in fresh and exciting ways in our latest digest.