We got a Christmas tree! Setting up this 18-footer surely was a team-building exercise in the LONDONmiddlebury office. We have enjoyed getting in the spirit together and are excited to spread the holiday cheer with our friends, colleagues, and clients. Check out our LinkedIn video to see the set up process unfold. Wishing you and yours a restorative holiday season!
How to Choose the Right Content Management System for Your Website
Don't know what a CMS is? Check out our blog article to find out and follow our tips for finding the right fit for your business!
Email marketing is a great way to connect with your audience. But how do you make sure they’re actually listening? We’ve created a guide for making your email marketing compelling, complete with a free email template!
Be in the "know" with the latest marketing news, trends, and concepts. We're sharing timely marketing insights with our perspective to give an inside look at a marketers point-of-view. You never know what might inspire a new idea for your team. Get the LONDONmiddlebury marketing digest (coming January 2024) straight to your inbox twice a month!
Spotify Wrapped 2023: Here’s How It Became A Viral And Widely Copied Marketing Tactic
Every year, Spotify Wrapped dominates our Instagram feeds. Now, it seems every business tries their hand at creating their own version of "____ wrapped."
What makes this marketing tactic go viral every year? The personalization. Users aren't simply promoting the Spotify platform (although that is a major bonus), they're sharing how they use the platform. Music is a shared interest across cultures and generations, and people's taste is something they're proud to share. This touch of personality is what makes Spotify Wrapped viral year after year.
Critics will point out how Spotify Wrapped relies on tracking user data and some are opposed to this level of surveillance. Our hot take, we have always appreciated how Spotify tailors playlists and song suggestions to our taste and we know that couldn't be done without tracking our data. So, if Spotify already has the data, why not allow us to view our own and share it with our friends? We're data junkies and it's interesting to learn about yourself and your friends through Spotify Wrapped.
.png?upscale=true&width=1200&upscale=true&name=December%20Newsletter%20(2).png)
.png?upscale=true&width=320&upscale=true&name=LM%20Newsletter%20(5).png)
.png?upscale=true&width=320&upscale=true&name=LM%20Newsletter%20(4).png)
%20(1)-1.png?upscale=true&width=220&upscale=true&name=LM%20Logo-%20indeed%20sizing%20(256%20x%20256%20px)%20(1)-1.png)
