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Haley Seymour

A collage of images: a plate of spaghetti, a group of runners about to start a race, and a dog playing with a rope chew toy.

How These Brands Thought Outside the Box to Win Consumers’ Hearts

‘Trust is Your Currency’: Applying a Lesson from Survivor to Your Marketing Strategy

A Poppi and Olipop "cheers-ing"

Poppi vs. Olipop: Two Similar Products, Two Different Marketing Strategies

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The “Oops” Email: When Mistakes Become Marketing Gold

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The Super Bowl Ad Phenomenon

What’s the Obsession with Spotify Wrapped?

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Hershey Kisses: The Marketing Staple of the Holiday Season

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Search Engine Optimization: How Will AI-Generated Content Rank Differently?

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The History + Strategy Behind the Veteran Discount

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Adapting Digital Marketing Strategies in the Age of Increased Privacy

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Deinfluencing and the Importance of Authenticity in Influencer Marketing

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The Most Nostalgic Back-to-School Products, Generation to Generation

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How Kamala Harris’ PR Team is Invigorating Gen Z Voters

LONDONmiddlebury owners Matt and Ashley at a Mets game

Moment Marketing: How These Brands Caught Lightning in a Bottle

A man and a woman look at a product in the grocery aisle.

The Power of Packaging

Pride: Why You Should Focus on Inclusivity All Year Round

Man fishes off a dock overlooking Lake Champlain with an American flag on his right.

Obligatory Holiday Posting: To Post, or Not to Post?

AP Stylebook Changes and How They Impact the Way You Write

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The Path of Totality: How Brands are Taking Advantage of the Solar Eclipse

Two kiwi strawberry Sparking Ice drinks lay on a white table with two strawberries next to them.

These Brands Picked a Side, and So Should Yours

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April Showers Bring Instagram and Facebook Shop Changes

Expand Your Horizons: The Overlooked Value of Attending Conferences Outside Your Industry

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The Rise and Fall of the Stanley Cup

Fans at a New York Giants game.

The Top 5 Super Bowl Commercials of All Time

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Where Will We See Pantone’s ‘Color of the Year’ in 2024?

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What Makes a Holiday Movie a Classic?

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Did Online Shopping Ruin Black Friday?

Pumpkin Spice Latte in front of Starbucks building.

Can the Pumpkin Spice Latte be Topped?

Three pairs of Barbie shoes, two pink and one silver. A Barbie's legs are places in the silver shoes in the center.

'Barbie' Takes Marketing Out-of-the-Box

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