How to Set Up 301 Redirects on HubSpot

301 redirects are best practice for site migrations, URL changes, site restructuring, and consolidating content to the preferred URLs. They pass along link equity and ensure a smooth experience for users and search engines when a site changes its domain.

To gather the URLs you need to redirect, follow these steps:

1. Go to

2. Type in your URL and click “start.”



3. After you click start, the program will scan your website for sitemap details. Copy the URLs in the Sitemap preview.

4. Paste your URLs into a spreadsheet in an “Old Slug” column and have a “New URL Pool” with all the new slugs.

5. Using your best judgment, choose a URL slug from the “New URL Pool” to match the Old URL. 

6. On your old site, many pages have similar content, so you can multi-select and paste in a slug from the new pool. Unsure what content might be on the page just from looking at the URL? Click through the link to see the page. At the very least, old slugs should lead back to the new home page.


Log in to your HubSpot account to get started with your redirects.

1. Click the settings icon on the right side of the top navigation bar.
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2. Once in settings, scroll down the left navigation bar until you find "Website" under "Tools."

3. Click the arrow next to “Website” and find “Domains & URLs.”

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4. Once on this page, click "URL Redirects."

5. Find the orange button that says "Add URL redirect."

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6. Once you open the URL redirect window, you will see several redirect type options. 

a. Standard: Static redirects from one URL to another.

b. Flexible: Uses variables to dynamically redirect traffic to your website.

7. Once you decide what redirect type you need, add the original URL and the new one in their respective boxes. 

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8. Click “Add URL redirect,” and your redirect begin. It can take up to 72 hours for changes to take effect, so don’t be nervous if it doesn’t update right away.

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