Develop your visual brand identity.
Logo
The logo is the central identifying mark of your brand. An effective logo succinctly conveys your brand’s personality and positioning. Logos trigger instant brand recognition.
Color Palette
Specific colors and color systems represent your brand’s identity. Colors enable powerful non-verbal communication that subconsciously resonates with audiences, so let’s take the time to get it right.
Typography
Font styles and typographic treatments allow your brand to further showcase its personalities through typeface designs used in communications.
Imagery Style
On-brand photography, illustration, and iconography styles visually reinforce what your brand stands for. Consistent filters, effects, and concepts communicate your brand’s vision.
Graphic Elements
Recurring visual motifs, patterns, illustrations add flair while creating clear brand association with your audience.
Packaging
For physical products, packaging design provides a canvas to establish instant visual recognition as well as convey brand styling.
Establish a voice and tone.
Brand Voice
How do you communicate with your audience? Voice represents the core personality and style of a brand. It should remain consistent across contexts, conveying brand attributes through language style. Maybe you have a fun voice, or maybe it’s more serious.
Brand Tone
Your brand’s tone is more adaptable. Using the same core voice, the tone shifts subtly across situations. It’s the attitude and manner that you use to speak to your audience, like friendliness, sympathy, or enthusiasm. Your tone varies based on specific campaigns, content types, and audience segments.
Consistency is key when it comes to brand strategy.
When you think of a brand, what do you think of? Do you picture a brand’s name, logo, fonts, or colors? These are all important parts of a brand strategy, but there’s also so much more. Your brand is also about how you make your audience feel and the personality you share with them.
A clear brand strategy lets you grow your business, reach your target audience, productively market your products, and enhance your brand awareness.
Identify your business’ core values.
Every business has a purpose. Before building your strategy, we conduct workshops to understand your business’ purpose and positioning. We perform internal and external research to analyze your business’ current branding and how competitors use their branding strategy. This development process provides a foundation for your brand strategy.
Reasons to consider a rebrand.
- Your branding no longer supports your mission, values, or what you do.
- Your branding isn’t recognizable to potential customers and isn’t connecting with your target audience.
- Your branding is outdated, and the design is no longer appealing.
If any of these statements resonate with you, consider how a new name, logo, and brand guidelines could assist you in your brand strategy and development.
