--- title: Branding | Strategy + Development | LONDONmiddlebury | Burlington, Vermont description: Establish a brand strategy that aligns your core values and ensures it resonates with your desired audience. image: https://www.londonmiddlebury.com/hubfs/IMG_0045.jpg --- [![LM logo\_white\_WebLogo](https://www.londonmiddlebury.com/hs-fs/hubfs/Canva%20images/LM%20logo_white_WebLogo.png?width=180&height=58&name=LM%20logo_white_WebLogo.png "LM logo_white_WebLogo")](https://londonmiddlebury.com?hsLang=en) - [What We Do](https://www.londonmiddlebury.com/what-we-do) - [How We Think](https://www.londonmiddlebury.com/how-we-think) - [Who We Are](https://www.londonmiddlebury.com/our-team) - [Resource Center](https://www.londonmiddlebury.com/resource-center) - [Blog](https://www.londonmiddlebury.com/blog-resources) - [Contact](https://www.londonmiddlebury.com/contact) - [What We Do](https://www.londonmiddlebury.com/what-we-do) - [How We Think](https://www.londonmiddlebury.com/how-we-think) - [Who We Are](https://www.londonmiddlebury.com/our-team) - [Resource Center](https://www.londonmiddlebury.com/resource-center) - [Blog](https://www.londonmiddlebury.com/blog-resources) - [Contact](https://www.londonmiddlebury.com/contact) # BRANDING STRATEGY + DEVELOPMENT ###### Align your internal values with your external perception. ## Develop your visual brand identity. Your visual identity is a critical aspect of your brand strategy. It refers to the collection of visual elements that form how your brand is recognized and remembered. When strategically defined and implemented across touchpoints, your brand’s proprietary visual identity assets trigger powerful recognition, help storytelling, and create cohesive experiences. ### Logo The logo is the central identifying mark of your brand. An effective logo succinctly conveys your brand’s personality and positioning. Logos trigger instant brand recognition. ### Color Palette Specific colors and color systems represent your brand’s identity. Colors enable powerful non-verbal communication that subconsciously resonates with audiences, so let’s take the time to get it right. ### Typography Font styles and typographic treatments allow your brand to further showcase its personalities through typeface designs used in communications. ### Imagery Style On-brand photography, illustration, and iconography styles visually reinforce what your brand stands for. Consistent filters, effects, and concepts communicate your brand’s vision. ### Graphic Elements Recurring visual motifs, patterns, illustrations add flair while creating clear brand association with your audience. ### Packaging For physical products, packaging design provides a canvas to establish instant visual recognition as well as convey brand styling. ## Establish a voice and tone. Establishing a voice and tone that fit your mission and core values will help you create consistent content that speaks to your audience. Your brand voice should be so strong that your audience can recognize it without your name being attached to it. Where voice is the organization’s vocal DNA, tone puts that voice into practice for scenarios, expressing different attitudes. ### Brand Voice How do you communicate with your audience? Voice represents the core personality and style of a brand. It should remain consistent across contexts, conveying brand attributes through language style. Maybe you have a fun voice, or maybe it’s more serious. ### Brand Tone Your brand’s tone is more adaptable. Using the same core voice, the tone shifts subtly across situations. It’s the attitude and manner that you use to speak to your audience, like friendliness, sympathy, or enthusiasm. Your tone varies based on specific campaigns, content types, and audience segments. # Consistency is key when it comes to brand strategy. When you think of a brand, what do you think of? Do you picture a brand’s name, logo, fonts, or colors? These are all important parts of a brand strategy, but there’s also so much more. Your brand is also about how you make your audience feel and the personality you share with them. A clear brand strategy lets you grow your business, reach your target audience, productively market your products, and enhance your brand awareness. ![IMG\_0020](https://www.londonmiddlebury.com/hs-fs/hubfs/IMG_0020.jpeg?width=1950&height=2010&name=IMG_0020.jpeg "IMG_0020") ## Identify your business’ core values. Every business has a purpose. Before building your strategy, we conduct workshops to understand your business’ purpose and positioning. We perform internal and external research to analyze your business’ current branding and how competitors use their branding strategy. This development process provides a foundation for your brand strategy. ## Reasons to consider a rebrand. \- Your branding no longer supports your mission, values, or what you do. \- Your branding isn’t recognizable to potential customers and isn’t connecting with your target audience. \- Your branding is outdated, and the design is no longer appealing. If any of these statements resonate with you, consider how a new name, logo, and brand guidelines could assist you in your brand strategy and development. ![IMG\_0104](https://www.londonmiddlebury.com/hs-fs/hubfs/IMG_0104.jpeg?width=2000&height=1980&name=IMG_0104.jpeg "IMG_0104") # Our brand strategy and development services include: ## Brand Identity Development ## Brand Persona Development ## Brand Guide and Standards Creation ## Voice and Tone Guide ## Strategy and Planning ## Logo Development ## Name Generation ### Don’t let less-than-ideal branding get in the way of your great work. [Connect With Us](https://www.londonmiddlebury.com/contact?hsLang=en) [![LONDONmiddlebury Logo White Transparent Backgroun](https://www.londonmiddlebury.com/hs-fs/hubfs/LM%20Logo%20White-1.png?width=500&height=174&name=LM%20Logo%20White-1.png "LONDONmiddlebury Logo White Transparent Backgroun")](https://www.londonmiddlebury.com?hsLang=en) - [Newsletter](https://www.londonmiddlebury.com/subscribe) - [Contact](https://www.londonmiddlebury.com/contact) - [Privacy Policy](https://www.londonmiddlebury.com/privacy-policy) 110 West Canal Street Winooski, VT 05404 802-497-0462 [Follow us on Facebook](https://www.facebook.com/LONDONmiddlebury/) [Follow us on LinkedIn](https://www.linkedin.com/company/londonmiddlebury) [Follow us on Instagram](https://www.instagram.com/londonmiddlebury/?hl=en) © 2026 LONDONmiddlebury, LLC. All rights reserved. [![Wix Partner Legend](https://www.londonmiddlebury.com/hs-fs/hubfs/en_legend_small_360.png?width=100&height=100&name=en_legend_small_360.png "Wix Partner Legend")](https://manage.wix.com/marketplace/wix-partner/londonmiddlebury) ![Badges](https://www.londonmiddlebury.com/hs-fs/hubfs/Badges.png?width=600&height=150&name=Badges.png "Badges")