2017 Just Got A Whole Lot Greener!

At the end of last year, Pantone* announced the color of the year and we're digging it! They describe it as a “refreshing and revitalizing shade...symbolic of new beginnings.”

As we closed out 2016 here at LONDONmiddlebury, our discussions revolved around rejuvenation, energy, renewal, and growth in the new year, so it’s almost like this color was picked just for us! Pantone chose Greenery because it “provides us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and larger purpose.”

So how do we incorporate this bright and powerful shade into our brands, both personal and professional?

A life-affirming shade, Greenery is emblematic of the pursuit of passions and vitality.

Go forth and be bright, be powerful, and make 2017 what you want it to be.

*Haven’t heard of Pantone? Pantone “is the world-renowned authority on color.” They provide color systems for various industries and are most known for their Pantone Matching System (PMS), a way of standardizing colors in the CMYK coloring process.

**Greenery Color values:

RGB 136 176 75


#marketing #LONDONmiddlebury #Pantone #Green #BrandIdentity #Branding #GraphicDesign

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South Burlington, Vermont

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