This year, the team celebrated Halloween by joining Downtown Winooski for their pumpkin carving. Afterward, we got to see our pumpkins displayed in the rotary, among all the other amazing jack-o-lanterns created by the community.
We love getting involved as a business in the Winooski community, especially when it comes to fun activities like this. It was a great way to bond with the team, express our creativity, and channel our Halloween spirit.
Celebrating our fellow Addison County Chamber members
We had a wonderful time at this year's Addison County Chamber Awards Presentation and Hall of Fame Induction event. It was a pleasure to celebrate the incredible businesses, organizations, and individuals that make the Addison County community so special.
Congratulations to all of the award winners and hall of fame inductees, and thank you to the Addison County Chamber for always welcoming us and our fellow members with open arms.
Connecting with regional businesses at the VT Biz2Biz Expo
This year's Biz2Biz Expo was a blast! Our team loved diving into conversations with local businesses and nonprofits; it was a fantastic way to hear their stories and uncover their marketing challenges. Shoutout to VermontBiz for hosting another great event and creating a platform for New England businesses to connect with one another.
Fostering a strong relationship between marketing and branding
We recently heard a phrase that caught our attention: “Marketing is like asking someone on a date. Branding is the reason they say yes.” Often, business owners and executives loop branding into the word "marketing," although they are vastly different. In our recent blog, dive into the relationship between these two critical functions and learn how to improved both areas of your strategy.
Humor in marketing: the importance of authentic + consistent messaging
In 2025, there’s one consistent type of messaging we see across many industries: humor. But, it's not applicable for all brands. In our recent digest, we broke down the strategies of several popular funny examples, including Wendy's and Liquid Death, to understand the value of humor in marketing. Whether or not humor is right for your brand, learn ways to capture your authentic voice in your messaging.
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