Hello!

Welcome to the LONDONmiddlebury newsletter! We're excited to share the latest marketing industry news, our insights, resources, and company updates. If you prefer not to receive this monthly update, please feel free to unsubscribe here.

We're always referencing the epitome of running a business, the cobbler's kids don't have shoes, and that has certainly been the case for our own marketing content! Since our last newsletter, we have started sharing more on our blog, aggregating case studies, and focusing more on our own social media content (shameless plug to follow us on LinkedIn, Instagram, and Facebook). We're really excited to continue to share our new content, company updates and wins, and industry trends with you!

Thank you!

Ashley, Matt, and the LONDONmiddlebury team

P.S. - We'd love to hear from you! Feel free to reply to this email and let us know what you've been up to. :)

This Month's Newsletter at a Glance

📰 Industry News

🔍 Our Insights

ℹ️ LONDONmiddlebury Resources

👩‍💻 Update From LONDONmiddlebury

The "Official Zero of the NFL"

The NFL is allowing players to wear the number 0 starting in the upcoming season. With players across every team claiming the new number, Pepsi spotted the perfect opportunity to launch a marketing campaign for Pepsi Zero Sugar.

Swiftly acting on trends is an excellent way to join the conversation and build brand awareness. The key is to add a twist to the popular topic that is unique to your brand. Pepsi's seamless integration of this exciting news with their existing product is sure to make an impact. We're excited to see how the campaign plays out and eagerly awaiting an awesome Super Bowl commercial!

The Digital Marketing Ecosystem

We're always thinking about the marketing ecosystem in all our projects. No single piece of content stands alone, so it's important to consider how each component impacts the rest and how to make the most of the marketing ecosystem. So, what is a digital marketing ecosystem, and why is it important? Learn more in our recent blog post!

Buyer Persona Template

To create a marketing strategy with positive results, you must be able to identify your target audience and what they care about. That’s why we created a guide and template for you to define your buyer personas!

LONDONmiddlebury's Newest Team Members

This summer, the LONDONmiddlebury team welcomed our new Copywriter, Haley Seymour, and Summer Intern, Annabelle Werner. Both Haley and Annabelle brought new skills and perspectives to the team and we enjoyed watching them grow in their roles over the past 3 months. We're looking forward to taking on new projects with Haley on the team. Thank you, Annabelle, for an awesome summer! 

Let's make something great together.