Hello!

Welcome back to the LONDONmiddlebury newsletter – your source for the latest insights, updates, and trends in the marketing world. We're excited to share this month's edition and want to thank you all for your support of the newsletter so far! 

Since our last newsletter, our team has continued to ensure that the "cobbler's kids" have their shoes. We expanded our blog with even more articles for you to browse, planned new case studies, and elevated our social media presence. Our LinkedIn, Instagram, and Facebook, followers know what we mean when we say this month has been a slam dunk. 😉 Follow us to keep up with us in real time!

We're committed to sharing our knowledge and inspiring new ways of thinking, so stay tuned for more content to help your marketing ecosystem and business thrive!

- Ashley, Matt, and the LONDONmiddlebury team

This Month's Newsletter at a Glance

✅ We're Approved!

🔍 Our Insights

ℹ️ LONDONmiddlebury Resources

📱 Social Media Spotlight

📰 Industry News

We’re excited to announce that LONDONmiddlebury is an approved Technical Assistance Vendor for the launch of the Small Business Technical Assistance Exchange (SBTAE)!

Covering up to $4,000 in technical assistance and funded by the State of Vermont, SBTAE is a program operated by the Regional Development Corporations “to help fund special, one-time projects for Vermont-based small businesses that may not be able to access such services otherwise.”  The program prioritizes “businesses owned by BIPOC, Women, Young Vermonters, Mature Vermonters, people with disabilities, Veterans, LGBTQ+-identifying business owners, justice-involved individuals, and those in rural areas.”

If you have a project you’ve been wanting to work together on and think you’re a good fit for this program, be sure to apply!  Applications open Monday, November 6 at 2 pm and can be found at www.rdcsofvermont.org.

The Power of Email Marketing

Despite the rise of social media, email marketing remains one of the most effective ways to reach your audience. Learn how timing, personalization, and automations can nurture leads and drive sales. Discover tips for crafting attention-grabbing subject lines and optimizing mobile layouts. Get the inside scoop on key email metrics and how to benchmark performance. This in-depth article breaks down why email is still an essential piece of your marketing ecosystem!

Social Media Bingo Board

Coming up with new social media content every day can be challenging for even the most experienced social media managers. Inspire innovation and creativity within your team with our Social Media Bingo Board, a fun way to brainstorm new content for your various channels.

Social Media Spotlight: Day in the Life of a Marketer

Haley is crushing it on social media, particularly managing the LONDONmiddlebury accounts! Recently, she shared what a typical Monday in the office looks like for her. Check it out!

Marketing Acts as a ‘Motor’ to Drive Financial Results

Coca-Cola recently increased digital marketing spend targeting Gen Z from less than 30% to over 60% of the total media spend (2019 to present). Despite increased marketing spend partially offsetting Q3 margins, CEO James Quincey insists it acts as a "motor for growth."

Our Take:

Gen Z only makes up 20.6% of the US population, but Coca-Cola knows the value in targeting this generation more than the other generations combined. They understand that since Gen Z holds $360 billion in disposable income, they're a critical audience to invest in for the long-term health of the brand.

Marketing is a marathon, not a short sprint. The immediate "offset margins" must be weighed against the long-term growth sparked by effective marketing. Brands like Coca-Cola have proven time and again that the gains down the road from smart marketing campaigns far outweigh temporary dips in a single quarter's profits. Savvy marketers keep their eyes on the horizon and understand short-term sacrifices will fuel long-term success.

Let's make something great together.