Same Mission, New Initiatives: Rebranding to Better Represent the Organization
We're so lucky to work with clients across the country and internationally. But, some of our favorite projects are the ones that are close to home. This rebrand project for a local nonprofit was a pleasure to work on and we're excited to share our process, from name and logo brainstorming to rebrand rollout!
"Our new identity hits the nail on the head when it comes to what we do and the image we want to project, and the feedback from the community has been fantastic!"
- Elise Shanbacker, Addison Housing Works Executive Driector
The Social Content Calendar Matchmaker
Introducing the first installment of our multi-part content planning series: The Social Content Calendar Matchmaker. Prioritized based on what so many of you asked for, this free, downloadable resource is designed to simplify your social media content planning process, helping you stay organized, collaborate effectively, and crush your goals!
Download this resource to learn more about:
why content calendars are effective
different content calendar styles and their benefits
We often have clients come to us who want to start sending marketing emails for their business. But, they either have a very small contact database or no contact database at all. There are several ways to grow your contact database, one of our favorites being value exchanges! Find out why in our blog article.
This update will impact ecommerce merchants using Shops across the Meta platforms. Previously, businesses could choose whether shoppers checked out in-app or through a link to their online store. Taking away the external checkout redirects all transactions through Meta's infrastructure.
If you don’t switch over your shop, its associated features will also be unavailable, including product tagging in posts and new custom and lookalike audiences based on shop visitors.
There are clear benefits in leveraging Meta's reach and shopping tools, but merchants will lose control and insights if all sales funnel through the apps alone. As the change approaches, brands selling goods via Shops should prepare themselves and their customers— here’s how...
-1.png?upscale=true&width=320&upscale=true&name=Addison%20Housing%20Works%20(1)-1.png)
.png?upscale=true&width=320&upscale=true&name=LM%20Newsletter%20(23).png)
.png?upscale=true&width=320&upscale=true&name=LM%20Newsletter%20(24).png)
%20(1)-1.png?upscale=true&width=220&upscale=true&name=LM%20Logo-%20indeed%20sizing%20(256%20x%20256%20px)%20(1)-1.png)
