2023 was an exciting year for LONDONmiddlebury! We experienced a lot of growth as a team and are excited to dive into 2024 headfirst. We took some time to reflect on our year and set intentions for 2024. This year, we’re all about the pursuit. We chose “in pursuit of” as our motto for the year to spark motivation and drive our relentless attitude needed to make it a success. Read more about how we chose our word of the year and the significance of the pursuit.
The Secret to Choosing the Right Email Marketing Platform
So you’re looking to kickstart your email marketing, but you can’t decide what platform to choose. How do you determine which one is the best? Use our recent blog article as a resource to figure out which one fits your needs best.
Any quick Google search will tell you, one of the most important pieces for a strong website is search engine optimization (SEO). You've probably heard the term thrown around and even asked how you can improve yours. But, what is SEO really and what specific changes can you make to improve it?
Snoop Dogg Giving Up Smoke? Let's Talk Celebrity Endorsements.
For as long as he's been in the public eye, Snoop Dogg has been known for his smoking habits, it's a part of his brand. He's been involved in some creative marketing campaigns that use his persona alone to allude to smoking—one of the most clever being his collaboration with Bic and Martha Stewart. So, when he shared on Instagram that he was "giving up smoke" this past November, everyone was talking about it.
Only 5 days later, Solo Stove shared their new "go smokeless" campaign promoting their smokeless fire pits in collaboration with Snoop Dogg. When it came out, we all sighed a collective "ohhhhhh." The collaboration used the perfect mix of celebrity endorsement, teaser language, public chatter, and a catchy tagline. The most rewarding media is always earned media and this campaign certainly stirred up a lot of conversation that, at the end of the day, gave Solo Stove some fantastic exposure. This collaboration wins a spot as one of our favorite 2023 campaigns!
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