This Month's Newsletter At-a-Glance

🗨️ A Message From Our Founder
ℹ️ LONDONmiddlebury Resource

✉️ Email Marketing Update

🔍 Our Insights

📱 Social Spotlight

✍️ Marketing Digest

Hello!

Introducing this month's newsletter with a message from Partner + Brand Strategist, Ashley Sandy, about our free marketing guides and resources!

Writing Blogs that Stand Out and Get Shared

Blogs improve your site's search engine optimization (SEO), prove your expertise, and connect with your audience. If your blog isn’t meeting your goals, it’s time to get organized. Use our new blog template and checklist to start writing with a focus today. 

Download this resource to learn more about:

• Brainstorming blog topics that tap into your audience's interests
• Using an efficient blog writing process
• Streamlining your content for publishing

Cooper's Day in The Life

Looking for some work/life balance motivation? Look no further! Cooper always inspires our team with his early morning hustle that starts his day off right!

Crucial Updates to Email Sender Guidelines

Does your business or organization send marketing emails? If not, you totally should! Google and Yahoo, who together represent over 50% of consumer inboxes, are rolling out new email marketing requirements that are important to have on your radar.

Beginning today, February 1st, Google and Yahoo are cracking down on spam by imposing authentication protocols like DMARC and Branded Sending to verify legitimate email senders.

Companies sending 5000+ emails per day risk having messages sent to spam or blocked entirely if they don't align 'from' addresses with their domains, enable domain authentication, clearly mark unsubscribe links, and keep complaints below 3 per 1000. If you don't send 5,000+ emails per day, following these protocols are still best practice to avoid deliverability issues. Learn more about Google and Yahoo's requirements at the links below and let us know if you need any help!

Wix Dynamic Databases: Save Time and Avoid Complications

One of the many reasons we love using the Wix website platform is its dynamic databases. They make it easy to streamline design so you can update page content without disrupting page structure. Read more about how they work in our blog article.

LONDONmiddlebury Marketing Digest

The Top 5 Super Bowl Commercials of All Time

Did you know that approximately 70 ads played during the Super Bowl last year? Super Bowl LVIII is on the horizon, and although we’re wishing the Giants were in the game, we’re celebrating 58 editions of this cultural phenomenon. 

Whether you’re watching the actual game or just tuning in for the halftime show, there’s one thing that we can all agree on: the Super Bowl has the most iconic commercials. Let’s walk down memory lane and take a look at five of the most iconic Super Bowl commercials of all time, and the marketing angle they’re taking to live in your mind for years to come. 

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