DECEMBER 2024 NEWSLETTER

Hello!

Let's all take a second to release a collective sigh as we settle down for the holiday season. What a wild ride this year has been! As we reflect on 2024, our team is filled with immense gratitude. This year has been nothing short of remarkable, and that's entirely because of the trust and collaboration from our clients near and far, and the support from our colleagues, friends, and families.

We had the pleasure of working with clients from a wide range of industries including nonprofits, real estate, research, financial services, food and beverage, consulting, tourism, mining, education, vocational services, psychotherapy, retail, sports, media, telecom, and more! Each of our unique partnerships fuels our innovative firepower and the mix of spaces we have the opportunity to work in is why we love what we do.

Each of you has been instrumental in our journey. Your belief in our creative vision and strategic approach has not only helped LONDONmiddlebury grow and thrive as a company, but has also allowed our own team to evolve and expand going into 2025. THANK YOU!

Here's to a new year filled with bold strategies, creative breakthroughs, and branding that makes an unforgettable impact. 🥂

Happy Holidays!

Ashley, Matt, and the team at LONDONmiddlebury

P.S. - The LONDONmiddlebury office will be closed 12/21/24 - 1/5/25 for the holidays. We hope everyone takes this time to spend with your loved ones and we're excited to kickoff the new year when we return!

Is that a 21-foot Christmas tree?

That's right, the tallest tree we could find is filling our office with holiday cheer! There's nothing better than being surrounded by the smell of pine and looking at the beautiful lights during the most wonderful time of the year. Celebrating the holidays and setting intentions for the new year is something we always look forward to, and setting up our tree was the best way to get us in the spirit! Shoutout to Kelly and her grandpa for helping us get the perfect tree for our space.

Welcome David!

LONDONmiddlebury is pleased to share that we added a new Marketing Manager to our team! With over 10 years of experience across higher education and financial services, David brings deep expertise in marketing and graphic design to our team. He jumped right in and hit the ground running over the past couple weeks. We're very excited to have David on our team and look forward to the growth to come heading into 2025!

NEW CASE STUDY!

Discover our data storytelling process.

Our team worked collaboratively with Playfly Sports to transform raw sports data into compelling Fan Score Reports, covering MLB, college football, NBA, and NHL. Read more about this exciting project in our case study, where we combined clever narratives with thought-provoking data graphics to attract industry leaders.

Explore the key differences between B2B and B2C marketing strategies to tailor your approach.

Are you targeting the right audience? Discover how your tactics, messaging, and overall strategy should change based on whether you’re trying to reach an individual consumer or a business. Break down the main differences in B2B vs B2C marketing and learn new approaches in our blog.

How will AI-generated content rank differently for SEO?

Generative AI is transforming content creation, but how does it impact your SEO? In our recent digest, we look into how Google crawls and searches AI-generated content on its search engine results page. The key is to use AI thoughtfully as a complementary tool, not a replacement for authentic content— read more to get the dos and don’ts of using gen AI to boost your SEO.

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