CAPTURING THE MAGIC OF AN ORGANIZATION THROUGH A NEW BRAND IDENTITY
Inclusive Arts Vermont is a statewide 501(c)3 charitable not-for-profit organization focused on the arts and inclusion. Formerly known as VSA Vermont, the organization promotes access to the arts through education, training, professional exhibitions, and capacity building for arts and culture organizations.
Inclusive Arts Vermont approached LONDONmiddlebury to develop a new brand identity to coincide with the launch of their new name. We worked with Inclusive Arts Vermont to develop a highly personalized brand identity that captures the 'magic of the arts' and embraces a culture of creativity. We also produced a brand analysis based on surveys distributed internally and externally to the public.
Our goal was to distill the mission, vision, and values of the organization into a new logo and identity that resonated with staff, board members, and the public. We conducted a series of brand discovery sessions and surveys to understand the colors palettes, imagery, and feelings we were looking to convey. After a series of logo revisions that spanned from corporate to zany, we arrived at an identity that captures the motion of the arts and inclusiveness of the organization.