Justifying a Brand Through a Refreshed Web Presence
Precision Composites of Vermont has accomplished continuous growth since its inception in 2007. PCOVT provides prototyping, testing, and production of formed plastics and composites to an array of industries including medical imaging, security, and performance sports. The company owes its success to a strong commitment to detail and well-leveraged referrals.
PCOVT was able to maintain success through traditional lead generation funnels but intelligently recognized that their ancient and clunky website was a hindrance to entry for a number of potential clients. Like most small businesses, PCOVT saw the need for a website overhaul but couldn’t justify the investment.
When LONDONmiddlebury began working with PCOVT, we identified three brand elements that needed improvement. A new website that resonated with PCOVT’s unique visitors (engineers, OEMs, project managers) was first and foremost. Additionally, it was critical that we develop marketing collateral and a new sales pitch deck that reflected the aesthetic and messaging of the new website to establish brand consistency.
We met with the PCOVT team at their facility in Lyndonville, Vermont to conduct interviews, capture photos of their operation, and understand who they are at their core. The result is a beautiful responsive website that concisely summarizes PCOVT’s range of capabilities and impresses both new and returning visitors. The new marketing and sales collateral works hand-in-hand with the site, reinforcing messaging that PCOVT will deliver their clients cost-effective, high performance products to market faster than the competition.
In the past six months alone PCOVT has seen a 200% increase in site traffic and has signed multiple high-value clients, both new and returning. The team at PCOVT attributes this latest bout of success to the rebranded web presence that validates their position as leaders in the industry.
"I know that the guy on the other end of the phone is looking at my website - I want him to be impressed by our first impression. LONDONmiddlebury captured our brand and put it out there for all to see."
-Tim Nolan, President & CEO