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Blog: Digest

A collage of images: a plate of spaghetti, a group of runners about to start a race, and a dog playing with a rope chew toy.

How These Brands Thought Outside the Box to Win Consumers’ Hearts

Light blue Volkswagen bus driving down the road.

Make the Transactional Fun: How Volkswagen Uses Joy to Drive Brand Loyalty

‘Trust is Your Currency’: Applying a Lesson from Survivor to Your Marketing Strategy

Three women enjoying ice cream cones while taking a selfie.

From Indifferent Dawdler to Zealous Nut: Guiding Your Audience to Adoption

A Poppi and Olipop "cheers-ing"

Poppi vs. Olipop: Two Similar Products, Two Different Marketing Strategies

Stack of hands, from an older generation to the younger

From Gen X to Gen Alpha: The Timeless Power of Ambi-Messaging

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The “Oops” Email: When Mistakes Become Marketing Gold

Matt and Ashley in front of a large sign reading GIANTS.

The Super Bowl Ad Phenomenon

What’s the Obsession with Spotify Wrapped?

A stack of peanut butter Kiss cookies

Hershey Kisses: The Marketing Staple of the Holiday Season

Fingers typing on a Mac keyboard

Search Engine Optimization: How Will AI-Generated Content Rank Differently?

American flag blowing in the blue sky

The History + Strategy Behind the Veteran Discount

Arrow in the middle of a target, hitting the bullseye.

Adapting Digital Marketing Strategies in the Age of Increased Privacy

Lemonade stand on a warm summer day.

A Refreshing Case Study in Marketing Messaging

Person scrolling through Instagram with a cup of coffee on the table next to the phone.

Deinfluencing and the Importance of Authenticity in Influencer Marketing

Back of a school bus

The Most Nostalgic Back-to-School Products, Generation to Generation

A pile of red, white, and blue pins with "Vote" written on them.

How Kamala Harris’ PR Team is Invigorating Gen Z Voters

An Olympic event playing on the office TV.

The Business, History, and Design Behind the Olympic Brand

LONDONmiddlebury owners Matt and Ashley at a Mets game

Moment Marketing: How These Brands Caught Lightning in a Bottle

A man and a woman look at a product in the grocery aisle.

The Power of Packaging

Pride: Why You Should Focus on Inclusivity All Year Round

Man fishes off a dock overlooking Lake Champlain with an American flag on his right.

Obligatory Holiday Posting: To Post, or Not to Post?

AP Stylebook Changes and How They Impact the Way You Write

The Evolution + Design of the Annual Kentucky Derby Logos

A total solar eclipse

The Path of Totality: How Brands are Taking Advantage of the Solar Eclipse

Two kiwi strawberry Sparking Ice drinks lay on a white table with two strawberries next to them.

These Brands Picked a Side, and So Should Yours

Instagram shop open on an iPhone, in front of a leafy plant and a brick wall.

April Showers Bring Instagram and Facebook Shop Changes

Expand Your Horizons: The Overlooked Value of Attending Conferences Outside Your Industry

Cooper holding a Stanley, Hydro Flask, Yeti, and Nalgene water bottle.

The Rise and Fall of the Stanley Cup

Fans at a New York Giants game.

The Top 5 Super Bowl Commercials of All Time

Peach fuzz within a white frame with a peachy background

Where Will We See Pantone’s ‘Color of the Year’ in 2024?

Home Alone playing on a laptop in front of a Christmas tree

What Makes a Holiday Movie a Classic?

A person with painted nails holding several shopping bags.

Did Online Shopping Ruin Black Friday?

Pumpkin Spice Latte in front of Starbucks building.

Can the Pumpkin Spice Latte be Topped?

Three pairs of Barbie shoes, two pink and one silver. A Barbie's legs are places in the silver shoes in the center.

'Barbie' Takes Marketing Out-of-the-Box

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