---
title: Blog | LONDONmiddlebury | Marketing + Branding | Burlington, VT | Digest
description: Digest |
---

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# Blog: Digest

[![Fans observing a Savannah Bananas game in New York](https://www.londonmiddlebury.com/hubfs/LM%20blog%20photos-Sep-10-2026-07-01-55-5487-PM.png)](https://www.londonmiddlebury.com/blog-resources/no-budget-no-problem.-how-a-baseball-team-got-in-front-of-the-right-audience-with-zero-marketing-spend)

## [No Budget? No Problem. How a Baseball Team Got in Front of the Right Audience with Zero Marketing Spend](https://www.londonmiddlebury.com/blog-resources/no-budget-no-problem.-how-a-baseball-team-got-in-front-of-the-right-audience-with-zero-marketing-spend)

[View Post](https://www.londonmiddlebury.com/blog-resources/no-budget-no-problem.-how-a-baseball-team-got-in-front-of-the-right-audience-with-zero-marketing-spend)

[![](https://www.londonmiddlebury.com/hubfs/LM%20blog%20photos-May-21-2026-02-10-02-4602-PM.png)](https://www.londonmiddlebury.com/blog-resources/making-your-content-stand-out-in-the-age-of-ai)

## [Making Your Content Stand Out in the Age of AI](https://www.londonmiddlebury.com/blog-resources/making-your-content-stand-out-in-the-age-of-ai)

[View Post](https://www.londonmiddlebury.com/blog-resources/making-your-content-stand-out-in-the-age-of-ai)

[![Paper movie tickets scattered on a blue background](https://www.londonmiddlebury.com/hubfs/LM%20blog%20photos-Apr-22-2026-01-36-06-0341-PM.png)](https://www.londonmiddlebury.com/blog-resources/how-the-drama-is-stirring-up-well-drama-with-a-clever-marketing-strategy)

## [How “The Drama” is Stirring Up, Well, Drama with a Clever Marketing Strategy](https://www.londonmiddlebury.com/blog-resources/how-the-drama-is-stirring-up-well-drama-with-a-clever-marketing-strategy)

[View Post](https://www.londonmiddlebury.com/blog-resources/how-the-drama-is-stirring-up-well-drama-with-a-clever-marketing-strategy)

[![Person holding a Diet Coke in front of a refrigerator full of them.](https://www.londonmiddlebury.com/hubfs/IMG_1973.jpg)](https://www.londonmiddlebury.com/blog-resources/diet-coke-the-power-of-reputation)

## [Diet Coke: The Power of Reputation](https://www.londonmiddlebury.com/blog-resources/diet-coke-the-power-of-reputation)

[View Post](https://www.londonmiddlebury.com/blog-resources/diet-coke-the-power-of-reputation)

[![](https://www.londonmiddlebury.com/hubfs/1772121682263.jpeg)](https://www.londonmiddlebury.com/blog-resources/psychology-mapping-how-to-become-a-consumer-whisperer)

## [Psychology Mapping: How to Become a Consumer Whisperer](https://www.londonmiddlebury.com/blog-resources/psychology-mapping-how-to-become-a-consumer-whisperer)

[View Post](https://www.londonmiddlebury.com/blog-resources/psychology-mapping-how-to-become-a-consumer-whisperer)

[![An overhead shot of a team collaborating on a strategy](https://www.londonmiddlebury.com/hubfs/LM%20blog%20photos%20%282%29-Jan-16-2026-05-05-04-9408-PM.png)](https://www.londonmiddlebury.com/blog-resources/marketing-trends-were-leaving-in-2025)

## [Marketing Trends We’re Leaving in 2025](https://www.londonmiddlebury.com/blog-resources/marketing-trends-were-leaving-in-2025)

[View Post](https://www.londonmiddlebury.com/blog-resources/marketing-trends-were-leaving-in-2025)

[![](https://www.londonmiddlebury.com/hubfs/photo-1582213782179-e0d53f98f2ca.jpeg)](https://www.londonmiddlebury.com/blog-resources/corporate-social-responsibility-csr-and-why-it-matters)

## [Corporate Social Responsibility (CSR) and Why It Matters](https://www.londonmiddlebury.com/blog-resources/corporate-social-responsibility-csr-and-why-it-matters)

[View Post](https://www.londonmiddlebury.com/blog-resources/corporate-social-responsibility-csr-and-why-it-matters)

[![Person's hand looking at VHS tapes.](https://www.londonmiddlebury.com/hubfs/LM%20blog%20photos-Nov-06-2025-06-29-52-9834-PM.png)](https://www.londonmiddlebury.com/blog-resources/product-placement-the-power-of-touchpoints)

## [Product Placement + The Power of Touchpoints](https://www.londonmiddlebury.com/blog-resources/product-placement-the-power-of-touchpoints)

[View Post](https://www.londonmiddlebury.com/blog-resources/product-placement-the-power-of-touchpoints)

[![Kelly and Ashley laughing at the table](https://www.londonmiddlebury.com/hubfs/unnamed-2.png)](https://www.londonmiddlebury.com/blog-resources/humor-in-marketing-the-importance-of-authentic-consistent-messaging)

## [Humor in Marketing: The Importance of Authentic + Consistent Messaging](https://www.londonmiddlebury.com/blog-resources/humor-in-marketing-the-importance-of-authentic-consistent-messaging)

[View Post](https://www.londonmiddlebury.com/blog-resources/humor-in-marketing-the-importance-of-authentic-consistent-messaging)

[![Jeans in multiple different washes hanging on a rack.](https://www.londonmiddlebury.com/hubfs/jeans.png)](https://www.londonmiddlebury.com/blog-resources/how-a-celebrity-endorsement-can-benefit-or-damage-your-brands-reputation)

## [How a Celebrity Endorsement Can Benefit—or Damage—Your Brand's Reputation](https://www.londonmiddlebury.com/blog-resources/how-a-celebrity-endorsement-can-benefit-or-damage-your-brands-reputation)

[View Post](https://www.londonmiddlebury.com/blog-resources/how-a-celebrity-endorsement-can-benefit-or-damage-your-brands-reputation)

[![Sticky notes on a table](https://www.londonmiddlebury.com/hubfs/LM%20blog%20photos-Aug-05-2025-07-21-13-6994-PM.png)](https://www.londonmiddlebury.com/blog-resources/projected-marketing-budget-growth-for-b2b-businesses-in-2026-budget-season-reality-check)

## [Projected Marketing Budget Growth for B2B Businesses in 2026 | Budget Season Reality Check](https://www.londonmiddlebury.com/blog-resources/projected-marketing-budget-growth-for-b2b-businesses-in-2026-budget-season-reality-check)

[View Post](https://www.londonmiddlebury.com/blog-resources/projected-marketing-budget-growth-for-b2b-businesses-in-2026-budget-season-reality-check)

[![Person on phone with Instagram open.](https://www.londonmiddlebury.com/hubfs/LM%20blog%20photos-Jul-22-2025-02-15-43-3847-PM.png)](https://www.londonmiddlebury.com/blog-resources/how-instagrams-new-google-ranking-may-impact-your-content-strategy)

## [How Instagram’s New Google Ranking May Impact Your Content Strategy](https://www.londonmiddlebury.com/blog-resources/how-instagrams-new-google-ranking-may-impact-your-content-strategy)

[View Post](https://www.londonmiddlebury.com/blog-resources/how-instagrams-new-google-ranking-may-impact-your-content-strategy)

[![A collage of three Canva billboards](https://www.londonmiddlebury.com/hubfs/unnamed.png)](https://www.londonmiddlebury.com/blog-resources/how-canva-took-creativity-to-the-next-level-with-its-latest-ooh-campaign)

## [How Canva Took Creativity to the Next Level with its Latest OOH Campaign](https://www.londonmiddlebury.com/blog-resources/how-canva-took-creativity-to-the-next-level-with-its-latest-ooh-campaign)

[View Post](https://www.londonmiddlebury.com/blog-resources/how-canva-took-creativity-to-the-next-level-with-its-latest-ooh-campaign)

[![Two women reading a canned beverage.](https://www.londonmiddlebury.com/hubfs/LM%20blog%20photos%20%281%29-Jun-10-2025-02-39-55-1531-PM.png)](https://www.londonmiddlebury.com/blog-resources/marketing-in-2025-when-easing-anxiety-becomes-a-brand-priority)

## [Marketing in 2025: When Easing Anxiety Becomes A Brand Priority](https://www.londonmiddlebury.com/blog-resources/marketing-in-2025-when-easing-anxiety-becomes-a-brand-priority)

[View Post](https://www.londonmiddlebury.com/blog-resources/marketing-in-2025-when-easing-anxiety-becomes-a-brand-priority)

[![A graphic featuring all the Google logo versions since 1997](https://www.londonmiddlebury.com/hubfs/Google%20Logo%20Evolution%20LM%20%283%29.png)](https://www.londonmiddlebury.com/blog-resources/a-lookback-on-the-history-of-the-google-logo)

## [A Lookback on the History of the ‘Google’ Logo](https://www.londonmiddlebury.com/blog-resources/a-lookback-on-the-history-of-the-google-logo)

[View Post](https://www.londonmiddlebury.com/blog-resources/a-lookback-on-the-history-of-the-google-logo)

[![Scrolling through Aqua ViTea's Instagram](https://www.londonmiddlebury.com/hubfs/IMG_8688.jpg)](https://www.londonmiddlebury.com/blog-resources/from-small-batch-to-big-brand-lessons-from-a-bootstrap-beverage-company)

## [From Small-Batch to Big-Brand: Lessons from a Bootstrap Beverage Company](https://www.londonmiddlebury.com/blog-resources/from-small-batch-to-big-brand-lessons-from-a-bootstrap-beverage-company)

[View Post](https://www.londonmiddlebury.com/blog-resources/from-small-batch-to-big-brand-lessons-from-a-bootstrap-beverage-company)

[![A collage of images: a plate of spaghetti, a group of runners about to start a race, and a dog playing with a rope chew toy.](https://www.londonmiddlebury.com/hubfs/LM%20blog%20photos%20%283%29-3.png)](https://www.londonmiddlebury.com/blog-resources/how-these-brands-thought-outside-the-box-to-win-consumers-hearts)

## [How These Brands Thought Outside the Box to Win Consumers’ Hearts](https://www.londonmiddlebury.com/blog-resources/how-these-brands-thought-outside-the-box-to-win-consumers-hearts)

[View Post](https://www.londonmiddlebury.com/blog-resources/how-these-brands-thought-outside-the-box-to-win-consumers-hearts)

[![Light blue Volkswagen bus driving down the road.](https://www.londonmiddlebury.com/hubfs/LM%20blog%20photos%20%282%29-Apr-08-2025-08-48-54-1541-PM.png)](https://www.londonmiddlebury.com/blog-resources/make-the-transactional-fun-how-volkswagen-uses-joy-to-drive-brand-loyalty)

## [Make the Transactional Fun: How Volkswagen Uses Joy to Drive Brand Loyalty](https://www.londonmiddlebury.com/blog-resources/make-the-transactional-fun-how-volkswagen-uses-joy-to-drive-brand-loyalty)

[View Post](https://www.londonmiddlebury.com/blog-resources/make-the-transactional-fun-how-volkswagen-uses-joy-to-drive-brand-loyalty)

[![](https://www.londonmiddlebury.com/hubfs/IMG_7161.jpg)](https://www.londonmiddlebury.com/blog-resources/trust-is-your-currency-applying-a-lesson-from-survivor-to-your-marketing-strategy)

## [‘Trust is Your Currency’: Applying a Lesson from Survivor to Your Marketing Strategy](https://www.londonmiddlebury.com/blog-resources/trust-is-your-currency-applying-a-lesson-from-survivor-to-your-marketing-strategy)

[View Post](https://www.londonmiddlebury.com/blog-resources/trust-is-your-currency-applying-a-lesson-from-survivor-to-your-marketing-strategy)

[![Three women enjoying ice cream cones while taking a selfie.](https://www.londonmiddlebury.com/hubfs/LM%20blog%20photos-Mar-05-2025-09-20-25-6499-PM.png)](https://www.londonmiddlebury.com/blog-resources/from-indifferent-dawdler-to-zealous-nut-guiding-your-audience-to-adoption)

## [From Indifferent Dawdler to Zealous Nut: Guiding Your Audience to Adoption](https://www.londonmiddlebury.com/blog-resources/from-indifferent-dawdler-to-zealous-nut-guiding-your-audience-to-adoption)

[View Post](https://www.londonmiddlebury.com/blog-resources/from-indifferent-dawdler-to-zealous-nut-guiding-your-audience-to-adoption)

[![A Poppi and Olipop "cheers-ing"](https://www.londonmiddlebury.com/hubfs/IMG_6501.jpg)](https://www.londonmiddlebury.com/blog-resources/poppi-vs.-olipop-two-similar-products-two-different-marketing-strategies)

## [Poppi vs. Olipop: Two Similar Products, Two Different Marketing Strategies](https://www.londonmiddlebury.com/blog-resources/poppi-vs.-olipop-two-similar-products-two-different-marketing-strategies)

[View Post](https://www.londonmiddlebury.com/blog-resources/poppi-vs.-olipop-two-similar-products-two-different-marketing-strategies)

[![Stack of hands, from an older generation to the younger](https://www.londonmiddlebury.com/hubfs/LM%20blog%20photos%20%281%29-Feb-07-2025-05-16-32-1878-PM.png)](https://www.londonmiddlebury.com/blog-resources/from-gen-x-to-gen-alpha-the-timeless-power-of-ambi-messaging)

## [From Gen X to Gen Alpha: The Timeless Power of Ambi-Messaging](https://www.londonmiddlebury.com/blog-resources/from-gen-x-to-gen-alpha-the-timeless-power-of-ambi-messaging)

[View Post](https://www.londonmiddlebury.com/blog-resources/from-gen-x-to-gen-alpha-the-timeless-power-of-ambi-messaging)

[![Person typing on a computer](https://www.londonmiddlebury.com/hubfs/LM%20blog%20photos%20%281%29-Jan-22-2025-03-05-57-2821-PM.png)](https://www.londonmiddlebury.com/blog-resources/the-oops-email-when-mistakes-become-marketing-gold)

## [The “Oops” Email: When Mistakes Become Marketing Gold](https://www.londonmiddlebury.com/blog-resources/the-oops-email-when-mistakes-become-marketing-gold)

[View Post](https://www.londonmiddlebury.com/blog-resources/the-oops-email-when-mistakes-become-marketing-gold)

[![Matt and Ashley in front of a large sign reading GIANTS.](https://www.londonmiddlebury.com/hubfs/PXL_20240908_200822893.RAW-01.MP.COVER.jpg)](https://www.londonmiddlebury.com/blog-resources/the-super-bowl-ad-phenomenon)

## [The Super Bowl Ad Phenomenon](https://www.londonmiddlebury.com/blog-resources/the-super-bowl-ad-phenomenon)

[View Post](https://www.londonmiddlebury.com/blog-resources/the-super-bowl-ad-phenomenon)

[![](https://www.londonmiddlebury.com/hubfs/IMG_5534.jpg)](https://www.londonmiddlebury.com/blog-resources/whats-the-obsession-with-spotify-wrapped)

## [What’s the Obsession with Spotify Wrapped?](https://www.londonmiddlebury.com/blog-resources/whats-the-obsession-with-spotify-wrapped)

[View Post](https://www.londonmiddlebury.com/blog-resources/whats-the-obsession-with-spotify-wrapped)

[![A stack of peanut butter Kiss cookies](https://www.londonmiddlebury.com/hubfs/LM%20blog%20photos-Dec-06-2024-06-53-20-0215-PM.png)](https://www.londonmiddlebury.com/blog-resources/hershey-kisses-the-marketing-staple-of-the-holiday-season)

## [Hershey Kisses: The Marketing Staple of the Holiday Season](https://www.londonmiddlebury.com/blog-resources/hershey-kisses-the-marketing-staple-of-the-holiday-season)

[View Post](https://www.londonmiddlebury.com/blog-resources/hershey-kisses-the-marketing-staple-of-the-holiday-season)

[![Fingers typing on a Mac keyboard](https://www.londonmiddlebury.com/hubfs/IMG_0084.jpg)](https://www.londonmiddlebury.com/blog-resources/search-engine-optimization-how-will-ai-generated-content-rank-differently)

## [Search Engine Optimization: How Will AI-Generated Content Rank Differently?](https://www.londonmiddlebury.com/blog-resources/search-engine-optimization-how-will-ai-generated-content-rank-differently)

[View Post](https://www.londonmiddlebury.com/blog-resources/search-engine-optimization-how-will-ai-generated-content-rank-differently)

[![American flag blowing in the blue sky](https://www.londonmiddlebury.com/hubfs/IMG_4356.jpg)](https://www.londonmiddlebury.com/blog-resources/the-history-strategy-behind-the-veteran-discount)

## [The History + Strategy Behind the Veteran Discount](https://www.londonmiddlebury.com/blog-resources/the-history-strategy-behind-the-veteran-discount)

[View Post](https://www.londonmiddlebury.com/blog-resources/the-history-strategy-behind-the-veteran-discount)

[![Arrow in the middle of a target, hitting the bullseye.](https://www.londonmiddlebury.com/hubfs/LM%20blog%20photos-Oct-11-2024-07-30-17-4367-PM.png)](https://www.londonmiddlebury.com/blog-resources/adapting-digital-marketing-strategies-in-the-age-of-increased-privacy)

## [Adapting Digital Marketing Strategies in the Age of Increased Privacy](https://www.londonmiddlebury.com/blog-resources/adapting-digital-marketing-strategies-in-the-age-of-increased-privacy)

[View Post](https://www.londonmiddlebury.com/blog-resources/adapting-digital-marketing-strategies-in-the-age-of-increased-privacy)

[![Lemonade stand on a warm summer day.](https://www.londonmiddlebury.com/hubfs/LM%20blog%20photos-Sep-20-2024-01-35-17-8610-PM.png)](https://www.londonmiddlebury.com/blog-resources/a-refreshing-case-study-in-marketing-messaging)

## [A Refreshing Case Study in Marketing Messaging](https://www.londonmiddlebury.com/blog-resources/a-refreshing-case-study-in-marketing-messaging)

[View Post](https://www.londonmiddlebury.com/blog-resources/a-refreshing-case-study-in-marketing-messaging)

[![Person scrolling through Instagram with a cup of coffee on the table next to the phone.](https://www.londonmiddlebury.com/hubfs/LM%20blog%20photos%20%282%29-2.png)](https://www.londonmiddlebury.com/blog-resources/deinfluencing-and-the-importance-of-authenticity-in-influencer-marketing)

## [Deinfluencing and the Importance of Authenticity in Influencer Marketing](https://www.londonmiddlebury.com/blog-resources/deinfluencing-and-the-importance-of-authenticity-in-influencer-marketing)

[View Post](https://www.londonmiddlebury.com/blog-resources/deinfluencing-and-the-importance-of-authenticity-in-influencer-marketing)

[![Back of a school bus](https://www.londonmiddlebury.com/hubfs/LM%20blog%20photos-Aug-22-2024-02-40-43-9983-PM.png)](https://www.londonmiddlebury.com/blog-resources/the-most-nostalgic-back-to-school-products-generation-to-generation)

## [The Most Nostalgic Back-to-School Products, Generation to Generation](https://www.londonmiddlebury.com/blog-resources/the-most-nostalgic-back-to-school-products-generation-to-generation)

[View Post](https://www.londonmiddlebury.com/blog-resources/the-most-nostalgic-back-to-school-products-generation-to-generation)

[![A pile of red, white, and blue pins with "Vote" written on them.](https://www.londonmiddlebury.com/hubfs/LM%20blog%20photos-Aug-06-2024-08-14-15-6003-PM.png)](https://www.londonmiddlebury.com/blog-resources/how-kamala-harris-pr-team-is-invigorating-gen-z-voters)

## [How Kamala Harris’ PR Team is Invigorating Gen Z Voters](https://www.londonmiddlebury.com/blog-resources/how-kamala-harris-pr-team-is-invigorating-gen-z-voters)

[View Post](https://www.londonmiddlebury.com/blog-resources/how-kamala-harris-pr-team-is-invigorating-gen-z-voters)

[![An Olympic event playing on the office TV.](https://www.londonmiddlebury.com/hubfs/IMG_2630.jpg)](https://www.londonmiddlebury.com/blog-resources/the-business-history-and-design-behind-the-olympic-brand)

## [The Business, History, and Design Behind the Olympic Brand](https://www.londonmiddlebury.com/blog-resources/the-business-history-and-design-behind-the-olympic-brand)

[View Post](https://www.londonmiddlebury.com/blog-resources/the-business-history-and-design-behind-the-olympic-brand)

[![LONDONmiddlebury owners Matt and Ashley at a Mets game](https://www.londonmiddlebury.com/hubfs/unnamed-1.jpg)](https://www.londonmiddlebury.com/blog-resources/moment-marketing-how-these-brands-caught-lightning-in-a-bottle)

## [Moment Marketing: How These Brands Caught Lightning in a Bottle](https://www.londonmiddlebury.com/blog-resources/moment-marketing-how-these-brands-caught-lightning-in-a-bottle)

[View Post](https://www.londonmiddlebury.com/blog-resources/moment-marketing-how-these-brands-caught-lightning-in-a-bottle)

[![A man and a woman look at a product in the grocery aisle.](https://www.londonmiddlebury.com/hubfs/LM%20blog%20photos-Jun-24-2024-06-42-39-4298-PM.png)](https://www.londonmiddlebury.com/blog-resources/the-power-of-packaging)

## [The Power of Packaging](https://www.londonmiddlebury.com/blog-resources/the-power-of-packaging)

[View Post](https://www.londonmiddlebury.com/blog-resources/the-power-of-packaging)

[![](https://www.londonmiddlebury.com/hubfs/LM%20blog%20photos-Jun-10-2024-07-10-33-0772-PM.png)](https://www.londonmiddlebury.com/blog-resources/pride-why-you-should-focus-on-inclusivity-all-year-round)

## [Pride: Why You Should Focus on Inclusivity All Year Round](https://www.londonmiddlebury.com/blog-resources/pride-why-you-should-focus-on-inclusivity-all-year-round)

[View Post](https://www.londonmiddlebury.com/blog-resources/pride-why-you-should-focus-on-inclusivity-all-year-round)

[![Man fishes off a dock overlooking Lake Champlain with an American flag on his right.](https://www.londonmiddlebury.com/hubfs/LM%20blog%20photos-4.png)](https://www.londonmiddlebury.com/blog-resources/obligatory-holiday-posting-to-post-or-not-to-post)

## [Obligatory Holiday Posting: To Post, or Not to Post?](https://www.londonmiddlebury.com/blog-resources/obligatory-holiday-posting-to-post-or-not-to-post)

[View Post](https://www.londonmiddlebury.com/blog-resources/obligatory-holiday-posting-to-post-or-not-to-post)

[![](https://www.londonmiddlebury.com/hubfs/LM%20Digest%20%283%29-1.png)](https://www.londonmiddlebury.com/blog-resources/ap-stylebook-changes-and-how-they-impact-the-way-you-write)

## [AP Stylebook Changes and How They Impact the Way You Write](https://www.londonmiddlebury.com/blog-resources/ap-stylebook-changes-and-how-they-impact-the-way-you-write)

[View Post](https://www.londonmiddlebury.com/blog-resources/ap-stylebook-changes-and-how-they-impact-the-way-you-write)

[![](https://www.londonmiddlebury.com/hubfs/LM%20Kentucky%20Derby%20Logos%20%283%29-1.png)](https://www.londonmiddlebury.com/blog-resources/the-evolution-design-of-the-annual-kentucky-derby-logos)

## [The Evolution + Design of the Annual Kentucky Derby Logos](https://www.londonmiddlebury.com/blog-resources/the-evolution-design-of-the-annual-kentucky-derby-logos)

[View Post](https://www.londonmiddlebury.com/blog-resources/the-evolution-design-of-the-annual-kentucky-derby-logos)

[![A total solar eclipse](https://www.londonmiddlebury.com/hubfs/LM%20blog%20photos.png)](https://www.londonmiddlebury.com/blog-resources/the-path-of-totality-how-brands-are-taking-advantage-of-the-solar-eclipse)

## [The Path of Totality: How Brands are Taking Advantage of the Solar Eclipse](https://www.londonmiddlebury.com/blog-resources/the-path-of-totality-how-brands-are-taking-advantage-of-the-solar-eclipse)

[View Post](https://www.londonmiddlebury.com/blog-resources/the-path-of-totality-how-brands-are-taking-advantage-of-the-solar-eclipse)

[![Two kiwi strawberry Sparking Ice drinks lay on a white table with two strawberries next to them.](https://www.londonmiddlebury.com/hubfs/IMG_8329%20%281%29.jpg)](https://www.londonmiddlebury.com/blog-resources/these-brands-picked-a-side-and-so-should-yours)

## [These Brands Picked a Side, and So Should Yours](https://www.londonmiddlebury.com/blog-resources/these-brands-picked-a-side-and-so-should-yours)

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